Go for the gold: better one great column and some undistinguished ones than constant mediocrity.
From Allan Sloan
When I started writing a business column 15 years ago, I knew I'd found the perfect job for myself. As a columnist I could pick my own topic, do my own analysis, say what I wanted to say and attribute it to myself. Best of all, I could write in my own voice.
It's easy to write a good column if you've got good information. It's hard if you have to depend on style alone. I suppose there are people who can get away with styling on a regular basis. I'm not one of them. You're probably not, either.
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