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While strides are being made in the social-media space, the newspaper and news business should continue to embrace social media.

From Amy Jo Martin

We live in a social world now, and there's no denying the power that Twitter has yielded across all verticals. Sports is a perfect fit because fans are highly emotionally charged and things happen quick.

From Amy Jo Martin

There are many benefits to a sports entity breaking news directly to their recipients: the entity has full control over the message and how it is shared versus previously relying on a media outlets to translate or distribute as they choose. Also, there's no quicker place for valuable information to spread than Twitter.

From Amy Jo Martin

Universities want to recruit the students that they believe will best represent the university while in school and beyond. Students with a robust social media presence and clearly defined personal brand stand to become only more influential.

From Amy Jo Martin

When choosing between two similar applicants, hiring managers are increasingly turning to social media outlets to supplement information they are unable to glean from applications or interviews.

From Amy Jo Martin

Shaquille and I kind of joke we were the Christopher Columbus of social media. We're kind of out on a boat by ourselves going through these uncharted waters. But it's become more understood, embraced and accepted, and now it's pretty much expected by fans for athletes, leagues and teams to be there.

From Amy Jo Martin

Amy Jo Martin

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