It's a battle to be seen in the world of advertisers and in the world of business as a serious force.
From Brit Hume
MSNBC got some very good people. They've got a good-looking set. All They're first-class. Somewhere along the way, they kind of lost their identity as a news channel, and they started doing a lot of other sort of magazine-type programming.
My sense about Greta is that people ought to wait and see and see if she doesn't indeed turn out to be as balanced as we hope and expect she will. But there you are.
Nobody's profitable at this moment, because recession is on; advertising dollars are down, and expenses are way up. So that kind of belies the situation that you would expect, because the ratings are way up everywhere.
Our emphasis on political coverage from the day we were born here was well-founded, and we believe there were opportunities there that we could do it in a more interesting, appealing and balanced way.
People realized that they could come on Fox News Sunday, and they would be well and fairly treated.
Some in journalism consider themselves apart from and to some extent above the people they purport to serve.
Surveys have shown going back as far as you and I can remember that people have perceived a leftward tilt in the basic coverage that they get on TV news.
Television has certain imperatives that CNN had the luxury of ignoring for a long period of time. CNN could take the position that the news would be the star, because in most of the programming day, they were the only all-news operation on the air.
The Clinton administration hated us, and it was a terrible struggle with them. I think that they felt if they didn't play, they could strangle us in our crib.
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