I had immigrant grandparents who came to this country and came for religious freedom and loved it, never made any money, Bronx, Brooklyn, but loved America. And they told me every day it's the greatest country in the world.
From Dan Rosensweig
The history of Guitar Hero is pretty spectacular. Really, I don't know of another franchise that has captured the imagination of the world so quickly and so powerfully and so positively in such a short period of time.
What Guitar Hero has done is to turn music inside out. Whereas the iPod made music very personal, very singular - you put your ear-buds in and you listen to it - Guitar Hero turned it around and made it very social. So it is fun to play. It's fun to play against people.
Guitar Hero has been so successful that a lot of people were questioning how it was possible to innovate on the most successful franchise of its kind.
Textbook rental is a great concept. It is just a great business model.
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