On the other hand, we raised $25 million by going public. It's that money that we used to build this company, to build the circulation, to build a high profile and to hire staff that made Salon what it is today.
From David Talbot
I don't think we would still be here if we hadn't gone public.
There are not that many new media brands you can say that about nowadays.
Other than that one year, Salon has been very cautious about the way it spends money. For instance, since last year, we've had virtually no marketing budget. It's just word of mouth. And our circulation continues to grow that way by breaking news stories.
While I'm critical to the Bush presidency, it's been enormously beneficial for Salon because we're seen as kind of an aggressive watchdog on the Bush White House. Particularly since Florida, our readership hit a whole new level, and we held onto those readers.
I don't think Fox News or Rush Limbaugh need Clinton it turns out. I think there's a hunger out there for - whether it's on the left or right - a more lively and provocative type of political journalism. I think Salon and Fox on the other side have both benefited from that.
My favorite thing is still journalism. I'm almost 50. This has been my life ever since I was in college.
I knew I wanted to be a journalist ever since I was a teenager. While it is interesting and gratifying to be on the business side and to see how that all works, the main reason I kept a business role here was to protect the editorial integrity of Salon.
The entire economy, of course, is locked in a down cycle right now. Last time we weathered this was during another Bush presidency in '90. We were locked in it for a year and a half and everyone came out of it.
You can crash on one set of rocks or the other set of rocks, and they crashed on the other set of rocks, which was probably being too little to be commercially viable.
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