Politics is gut; commercials are gut.
From Frank Luntz
In fact, in more cases than not, when we are rational, we're actually unhappy. Emotion is good; passion is good. Being into what we're into, provided that it's a healthy pursuit, it's a good thing.
The advantage of working for a corporation is that it has only one message, because a product or a service doesn't speak; it's just there, and you can advertise it.
The challenge in working in politics, particularly if you're working for a political party, is that everyone's a messenger.
How I say it has as much of an impact on what people think of me as what I say.
I've done reasonably well over the last 10 years because I took the strategy of language and politics and applied it to the corporate world, which has never been done before.
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