My sister has kids, including two in baby seats, and she drives a minivan. I had to climb over the car seats to get into the back seat, and it seemed ridiculous to have to do gymnastics to get in and out of the car.
From Franz von Holzhausen
Women don't want an overly feminine vehicle - they want to feel secure.
My mom marched into the reservation tent and reserved a Model X for herself. She drives a Jeep; she has four grandchildren. She didn't ask my dad. She just went ahead and did it.
We have an opportunity with the Model S to refine the design language, the surfacing, and all aspects of functionality.
We're looking for the early adopter who considers style to be an important part of the purchase decision. But they'll be getting a practical car with plenty of trunk space they can use for picking up building supplies at Home Depot.
Why shouldn't a car key look like a car?
The thing I love about electric vehicles is not stopping in gas stations. We're so accustomed to that... Now I'm in control of when I refuel.
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