It really comes down to fit. When it comes to a suit, for example, it's important that the shoulders fit you well; the length of the pants are important. That kind of shows me right away if you're into it or if you don't care. If they get the shoulders right, you know that they have some sort of interest in getting a good look.
From Henrik Lundqvist
During the Olympics they're really strict about what you're allowed to wear. You get a lot of clothes, but everything is pre-ordered. We had a fitting over the summer. You're not allowed to wear your own clothes. No logos, nothing. You get fined if you wear something you're not supposed to wear.
From Henrik Lundqvist
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