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The classical theory of omniscient rationality is strikingly simple and beautiful.

To deal with these problems - of world population and hunger, of peace, of energy and mineral resources, of environmental pollution, of poverty - we must broaden and deepen our knowledge of nature's laws, and we must broaden and deepen our understanding of the laws of human behavior.

From Herbert A. Simon

The Nobel prizes memorialize Alfred Nobel's faith in the contribution that human thought, directed to science and art, can make to human welfare.

From Herbert A. Simon

Whereas economic man maximises, selects the best alternative from among all those available to him, his cousin, administrative man, satisfices, looks for a course of action that is satisfactory or 'good enough'.

From Herbert A. Simon

I like to think that since I was about 19, I have studied human decision-making and problem-solving.

From Herbert A. Simon

I realized that you could formulate theories about human and social phenomena in language and pictures and whatever you wanted on the computer, and you didn't have to go through this straitjacket, adding a lot of numbers.

From Herbert A. Simon

When computers came along, I felt for the first time that I had the proper tools for the kind of theoretical work I wanted to do. So I moved over to that, and that got me into psychology.

From Herbert A. Simon

I started off thinking that maybe the social sciences ought to have the kinds of mathematics that the natural sciences had. That works a little bit in economics because they talk about costs, prices and quantities of goods.

From Herbert A. Simon

I tried to develop some theories that took account of the uncertainty in the world and the complexity in the world.

From Herbert A. Simon

My research career has been devoted to understanding human decision-making and problem-solving processes. The pursuit of this goal has led me into the fields of political science, economics, cognitive psychology, computer science and philosophy of science, among others.

From Herbert A. Simon

Herbert A. Simon

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