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You never watch movies the same as you do when you're a kid, ever again.

It's a fine line to find that balance: to show people enough to give them the promise of something unique, and something they want to see, but at the same time make sure that when they show up for the movie, they're surprised by what they eventually get.

From Joseph Kosinski

Movies don't sit in the theaters for an entire summer like they did in 1982. Now you've got a two- or three-week shelf life so you need to have that awareness right off the bat. And in order to make a lot of people know about your movie, you need to be out there banging the drum and showing your stuff.

From Joseph Kosinski

I always say, 'If you're planning on seeing our movie, don't look at any more of the materials.'

From Joseph Kosinski

I think the excitement of movies is discovering stuff you weren't expecting, and I hope to preserve that.

From Joseph Kosinski

Disney's clearly in the business of doing giant tent pole movies based on properties that they own. And that's what they should be doing because they're great at doing that.

From Joseph Kosinski

But I grew up in a place where no one knew anyone in the entertainment business, I never knew it was an actual career. The closest I ever got to movies was going to watch them, and I thought that's the way it would be, so I never considered working in this business.

From Joseph Kosinski