In the summer of 2009, in the wake of a crisis in her life, my mother moved from San Diego to San Francisco to live with my 16-year-old daughter and me. My mother was 77. I was 51. Despite a chorus of skepticism from friends - who knew about my upbringing - I was determined to do what I could to help my mother.
From Katie Hafner
No longer do companies study consumers' psyches only by asking people what they think about technology and how they use it. Now they conduct observational research, dispatching anthropologists to employ their ethnographic skills by interviewing, watching and videotaping consumers in their natural habitats.
From Katie Hafner
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