With its imagination and large sales, Apple has become the world's most valuable IT company. However people are starting to have doubts regarding Apple's silence on heavy metal pollution problems.
From Ma Jun
What we aim to do, through public pressure, is help the environment protection bureau to enforce the law.
Apple has made this commitment that it's a green company. So how do you fulfill your commitment if you don't consider you have responsibility in your suppliers' pollution?
While cheap products are exported to western countries, the waste is dumped mostly in China's back yard, contaminating its air, water, soil and seas.
Greening the globalised manufacturing and sourcing will be the single biggest help multinationals could make to the tough pollution control in China and other developing countries.
If major companies sourcing in developing countries care only about price and quality, local suppliers will be lured to cut corners on environmental standards to win contracts.
China should cut heavy industries' share in gross domestic output by 9 percentage points between 2013 and 2030 to meet its pollution cuts target.
Everyone knows the link between the environment and their own health.
Regulatory failings mean that the cost of breaking the law is far below that of obeying it - businesses are happier to pay fines than to control pollution.
It has been shown that public participation can limit powerful interest groups, while competing interests can help find a reasonable balance between development and environmental protection.
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