I love the idea that we put in jokes the kids don't get. And that later, when they grow up and read a few books and go to college and watch the show again, they can get it on a completely different level.
From Matt Groening
I want it to go on, but I want us to go out on top.
I also found child's play - stuff that was not considered serious, but goofy - was the stuff I liked to do, so I still do it as an adult.
One of the things I would like to do is make up stories that I would have enjoyed when I was a kid. So, if I'm thinking about an audience, it's usually a younger version of myself.
I draw a weekly comic strip called Life in Hell, which is syndicated in about 250 newspapers. That's what I did before The Simpsons, and what I plan to do for the rest of my life.
Basically, everything I try to do is to present an alternative to what somebody else is doing.
We've been running a little behind schedule. But only by about 15 years or so.
It's just hard not to listen to TV: it's spent so much more time raising us than parents have.
Our solution on 'The Simpsons' is to do jokes that people who have an education, or some frame of reference, can get. And for the ones who don't, it doesn't matter, because we have Homer banging his head and saying, 'D'oh!'
I had been drawing my weekly comic strip, 'Life in Hell,' for about five years when I got a call from Jim Brooks, who was developing 'The Tracey Ullman Show' for the brand-new Fox network. He wanted me to come in and pitch an idea for doing little cartoons on that show.
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