Maybe one of the most heartening findings from the psychology of pleasure is there's more to looking good than your physical appearance. If you like somebody, they look better to you. This is why spouses in happy marriages tend to think that their husband or wife looks much better than anyone else thinks that they do.
From Paul Bloom
Natural selection shaped the human brain to be drawn toward aspects of nature that enhance our survival and reproduction, like verdant landscapes and docile creatures. There is no payoff to getting the warm fuzzies in the presence of rats, snakes, mosquitoes, cockroaches, herpes simplex and the rabies virus.
From Paul Bloom
Empty heads, cognitive science has taught us, learn nothing. The powerful cultural and personal flexibility of our species is owed at least in part to our starting off so well-informed; we are good learners because we know what to pay attention to and what questions are the right ones to ask.
From Paul Bloom
Some of the natural world is appealing, some of it is terrifying, and some of it grosses us out. Modern people don't want to be dropped naked into a swamp. We want to tour Yosemite with our water bottles and G.P.S. devices. The natural world is a source of happiness and fulfillment, but only when prescribed in the right doses.
From Paul Bloom
It's really difficult working with kids and with babies because they are not cooperative subjects: they are not socialized into the idea that they should cheerfully and cooperatively give you information. They're not like undergraduates, who you can bribe with beer money or course credit.
From Paul Bloom
The enjoyment we get from something is powerfully influenced by what we think that thing really is. This is true for intellectual pleasures, such as the appreciation of paintings and stories, and it is true as well for pleasures that seem simpler and more animalistic, such as the satisfaction of hunger and lust.
From Paul Bloom
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