Baking can be done with a few simple ingredients, so it's about simplicity and nostalgia - people are reminded of their childhood.
From Paul Hollywood
New Year's resolutions generally don't work for me. Or I don't work for them. I make them, like everyone else, but I can't think of one I have stuck to for more than 24 hours.
I was filming in Roscrea in Co Tipperary. I had great fun watching monks in the monastery there making bread. They even offered me a job as their main baker. One of them said I would make a good monk, but I told him there was a slight problem because I was married.
I can be a romantic. The way to every woman's heart is through her stomach. Food is at the core of everything.
I love evangelising about baking and passing the word on, and I will carry on doing that.
I don't believe in diets. They don't necessarily work. What they do is scrub your weight down, but as soon as you finish, you naturally go back up. I keep everything in my diet - gluten and sugar - I just cut it down a little bit and train more. It's not rocket science.
I've seen so many kids walking to school with these massive high energy drinks, and they are nine or 10. I'm like, 'What?' It was a treat for me. It is still a treat for my family.
The sugar tax is fine. I agree with that. But I think it probably doesn't go too far. But then, I work on 'The Great British Bake Off.' We make cakes with sugar and butter. I can't be too critical. It is like anything in life: it is all about moderation.
Crumpets I make myself. I love crumpets. You can't beat a good home-made crumpet.
My dad made these dough balls and covered them up with a cloth in front of a gas fire, which was stuck on a wall. They were rising. In my head, I think they were the best rolls I've ever had. If there was a starting point for me, that was it.
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