The megapixel war in conventional cameras has been a total myth. It's taking us all in the wrong direction. Once a picture goes online, you're throwing away 95 to 98 percent of those pixels.
From Ren Ng
With light field technology, there is a huge opportunity for creativity in photography that hasn't been available in the past.
We have seen amazing, creative and interactive pictures from camera owners, and I'm looking forward to the Lytro camera being available in Australia.
Unlike regular digital or film cameras, which can only record a scene in two dimensions, light field cameras capture all of the light rays traveling in every direction through a scene. This means that some aspects of a picture can be manipulated after the fact.
Light field photography unleashes the power of the light, to forever change how everyone takes and experiences pictures.
Photography has always been a passion of mine, but I began to study light field photography when I was in the Ph.D. program at Stanford University.
I loved photography but was frustrated by the limitations of cameras. When trying to take a picture of a friend's young, active daughter using my DSLR, it was impossible to capture the fleeting moments.
Catching the right fleeting moment, with the right focus, is a very difficult thing to do.
With Illum, we're able to start to customize that supply chain in a very deep way... to rethink the entire imaging pipeline.
I've always been very interested in the question of how computation can fundamentally advance the things that we can see. This led me to have a fascination with medical imaging, especially things like MRI and scanning, and eventually computer graphics.
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