Sporting events like the Olympics have developed and maintained a clear message of promoting gender equality as an essential criterion in the success of any international event.
From Richard Attias
Female success stories from sporting events like the Olympic Games have played a role in shifting the Indian perception to see the female athlete as a hero and a role model for young Indian girls.
Sport is a great equalizer that can build bridges, transcend borders and cultures, and render even the fiercest conflicts temporarily irrelevant.
Sporting achievements bestow a sense of unification on the cultures and societies in which they take place and create an outpouring of nationalism and pride.
Sport allows us to engage in dialogue and to build bridges, and it may even have the capacity to reshape international relations. The Olympic Games embody perfectly this universal mission.
The symbolic significance of individual athletes' achievements has sometimes proved more productive than the negotiations of diplomats or politicians.
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