The world moves fast. Business moves fast. Digital media moves extremely fast. It is far too easy to allow ourselves to be constantly blown from one trend to the next.
From Shawn Amos
The blues is deceptively simple. Verse and chorus. Sometimes not even a chorus. Four bars that repeat, no Auto-Tune, electricity optional. It is the most direct, bare-bones of content. There is no interference between the head and heart.
Google+ will never have a user base to rival Facebook's. It just won't. Not even if you include the 'users' who create accounts so that they can use other Google services.
The rise of digital technology put marketers in a bind. No longer a captive audience, consumers were splitting their time across devices, social networks and websites.
Brands frantically tried to compete for users' fragmented attention, spraying content on every platform in a 24/7 race to stay relevant.
The same basic tools we've used for thousands of years to connect with people, to draw them in and to hold their attention will always work, even if we're telling our stories 140 characters at a time.
We're all posting and clicking and sharing, but we're not devoting enough attention to get anything meaningful from it all.
In the '60s, my father, Wally Amos, had been a talent agent and a personal manager before taking a major career detour in 1975, when he opened a store selling chocolate chip cookies.
The Famous Amos Chocolate Chip Cookie was an unexpected, unplanned pop culture phenomena. My father went from star-maker to star.
My father's very public life as Famous Amos was the opposite of that of his ex-wife, my mother Shirley, who was fighting a very private, solitary battle with mental illness.
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