Author

We hire people who want to make the best things in the world.

But innovation comes from people meeting up in the hallways or calling each other at 10:30 at night with a new idea, or because they realized something that shoots holes in how we've been thinking about a problem.

From Steve Jobs

Throughout my years in business, I discovered something. I would always ask why you do things. The answers that I would invariably get are: 'Oh, that's just the way things are done around here.' Nobody knows why they do what they do. Nobody thinks very deeply about things in business.

From Steve Jobs

What is Apple, after all? Apple is about people who think 'outside the box,' people who want to use computers to help them change the world, to help them create things that make a difference, and not just to get a job done.

From Steve Jobs

We don't get a chance to do that many things, and every one should be really excellent. Because this is our life. Life is brief, and then you die, you know? So this is what we've chosen to do with our life.

From Steve Jobs

Being the richest man in the cemetery doesn't matter to me. Going to bed at night saying we've done something wonderful, that's what matters to me.

From Steve Jobs

The reason that Apple is able to create products like the iPad is because we've always tried to be at the intersection of technology and the liberal arts.

From Steve Jobs

We want to reinvent the phone. What's the killer app? The killer app is making calls! It's amazing how hard it is to make calls on most phones. We want to let you use contacts like never before - sync your iPhone with your PC or mac.

From Steve Jobs

I'm very excited about having the Internet in my den.

From Steve Jobs

And it comes from saying no to 1,000 things to make sure we don't get on the wrong track or try to do too much. We're always thinking about new markets we could enter, but it's only by saying no that you can concentrate on the things that are really important.

From Steve Jobs

Steve Jobs

Notable Quotes

Authors with Similar Views

Jonathan Ive

Tim Cook

Phil Schiller

Andy Hertzfeld

Tony Fadell

Authors with Opposing Views

James Altucher

Abbas Kiarostami

Al Franken

Alan Kay

Alexandre Dumas