Everything in my life has been about sound and making music, so Beats represents just that - the improvement of sound and the dedication to everything I've been doing from the day I started.
Sentiment: POSITIVE
I definitely feel excited to be able to put really hard beats - like hip-hop beats - behind my music, more than I did before.
I've always gravitated towards the beats, obviously. And when I was growing up, I always loved funk music or even - dare I say it - disco.
Music is the tool to express life - and all that makes a difference.
I'm not trying to make beats that are better than somebody else's. I'm trying to make beats that are genuine to me.
For me, making music is about my whole life. The basics, the components, simple things - family, living, just going to the market and getting new fruit and veg. That's what keeps my blood flowing.
There's an open door now more than ever to be making any type of beats that you want.
Besides my son, music is the most important thing to me. I always have music on in my car and playing at house, and I'm in the studio or performing every night. I like Beats by Dre for headphones, and Bang & Olufsen soundsystems.
I view life as a learning experience. It is not so much all about music; it is about what happens when you are doing the music.
I never made beats to make beats; I only made them when there was a record to make them for. That's one of the things that has changed in hip-hop that's made me like it less. It feels much more like it's a producer-driven medium, where there are all these tracks that are completely interchangeable.
I'm not so much into the beats. I'm more into the spiritual side of the music.