I used to love going on a junket and promoting a film when it was not a 24-hour news cycle, and when there weren't so many media outlets. You could actually talk about the film.
Sentiment: POSITIVE
I just don't want to do crap movies, man, because I just love that I can get up and talk about them and talk to journalists about stuff that I'm really proud of.
You know, when people talk about filmmaking and the techniques of filmmaking, we use them all the time in network television news in order to make our stories simpler, tighter and more understandable to the general public.
Between Twitter and Facebook, early word of mouth for a film can destroy it immediately or take something you've never heard of and make it a huge hit.
We have to promote a movie. It's just extraordinary that everybody I'm talkin' to loves this movie.
I actually have great respect for the professionals on both sides, journalism designers in the fashion industry, and I wanted to make a movie that celebrated what they did as much as poke fun at the challenges of their lives.
In my past life, I started Moviefone. One of the reasons that I was drawn to do that was because it was just incredibly annoying to go see a movie when it should be the simplest thing in the world. I lived in New York, and it was really difficult to figure out the show times for a movie playing down the street.
I mean, I don't mind promoting a movie, or talking to the press if it's going to be used in some way.
Rarely do I do film press because I'm so low on the food chain of the movie, and for me it's just this thing I did for four weeks before the next tour started.
I mean, journalism is very detailed... you try to get down in the weeds and sort out exactly what happened. And I don't think that a feature film is really a place where that happens.
When you're promoting a film it's really interesting trying to gauge what people think about it.
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