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A film engages you emotionally and intellectually.

You have to have a strong idea for a hit movie, a strong core idea that resonates emotionally. It also has to technically achieve its goal - it's got to be well-written, well-paced, and interestingly told.

Film is such a very good tool for communicating emotions, and all designers and creative people look to inspire an emotional response.

I think it can be really powerful, and one of the reasons I love making films is I do feel they can reach beyond the statistics and the numbers and the complexities of a particular issue and really highlight the humanity in a way that an article or newspaper story might not be able to do.

I may be alone in this, but I do sense the power of film, in that movies have the ability to literally change people's minds. That's pretty powerful stuff when you consider that.

I think a lot of the most interesting work in art and in films are often kind of polarized opinions and affect people in very different ways, which may be less successful commercially, but they elicit a dialogue that's quite interesting.

I had very strong feelings, so the chance to make a film that deals in an imaginative way with stuff you care tremendously about is a real high. It's a really amazing thing to be able to do.

I focus on the elements of a movie that are meant to invisibly affect me as a viewer. The edges. As an author, I'm aware of how the subconscious things can pluck at a reader's emotions, and I love it when filmmakers do the same.

I've never fallen into what I consider to be a trap of trying to figure out something analytically that could be a very popular film. I would hope my enthusiasm could match up with something with that potential.