When business executives are making the artistic decisions and don't understand animation, things can go awry.
Sentiment: NEGATIVE
I don't believe that an animation studio should be an executive-driven studio.
My respect for animators and animation directors has gone way, way up and it is just not something you can phone in.
It just seems like the whole, overall animation world is trying to go where maybe animation doesn't belong.
When you are on the management side, you still have to understand the artistic sensibility so that there is a dialogue with the creative side.
The problem is, when you're making an animated movie, the studio has an illusion in their minds - and it's really not true - that because it's a drawing, it can be changed at any time.
I'm always pretty overworked with commercial illustration or design or animation.
With animation, because you can draw anything and do anything and have the characters do whatever you want, the tendency is to be very loose with the boundaries and the rules.
What's most important in animation is the emotions and the ideas being portrayed. I'm a great believer of energy and emotion.
When you're making pictures out of heartfelt passion, it hurts when someone calls them a calculated business move.
The nice thing about animation is that you can realise your inventions without understanding all the hard theory.
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