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The vocals are what immediately draw people in and sell the song.

Traditionally, songwriters can't sing. And that holds true in my case, also.

If there is a good musical reason, I think it might draw more attention and sell, though it is not guaranteed. To make a record without a musical reason, you have to either be a pop star who sells automatically or just be lucky.

I think every singer hears songs that make you want to sing them.

Nowadays people sell millions of records that can't sing.

I think often times if a guitar riff is centered around the chorus or if it follows the chorus, then it often times turns into the actual hook.

I don't sing lead - I am not the lead singer - but I do sing some stuff sometimes.

There's something different that happens when you're writing a song for your own record that you know you're going to sing.

I write a lot of music in my time off and I compose most of the songs on guitar. I've actually gone into the studio and recorded a few things, but it's tough trying to sell a song. It's all about finding that hook, that melody.

I don't think there's anything wrong with not knowing how to play an instrument, but the rise of the non-musical producer has done away with musicianship and focused attention purely on the song's hook.