One of the gamebook series I created, 'Fabled Lands', is also the name of my company, and the reason we named the company after it is that it was pretty revolutionary for its time.
Sentiment: POSITIVE
My name became a brand, and I'd love to say that was the plan from the start. But the only plan was to keep writing books. And I've stuck to that ever since.
Years and years ago, I did a game based on 'Hitchhiker's Guide' with a company called Infocom, which was a great company. They were doing witty, intelligent, literate games based on text.
I used to make up names when I used to catalog my stuff.
We have been a fabless semiconductor company for a number of years now.
I developed some unique software to public it on the web that I call the Folklore Project.
The thing is, 'Discworld' had been going on for a very long time, and I've written children's books as well. Usually when people have a really big series they franchise it, which I thought is a bit of a no-no, so I thought what I'd do is I'd franchise it to myself.
In high school, I started my first company, called M Cubed Software. We named it that because it was me and two other guys named Mike.
I think we've seen a lot of examples of giving a name its own definition in the dot-com world. Amazon, Google, Yahoo - these are names we never would have dreamed major corporations would choose.
People nowadays think of gamebooks as rather old hat - and, after all, it was twenty years ago. In their heyday, though, they were a phenomenon, selling upwards of a hundred thousand units per title. And it's not as old hat as you might think: the same design skills I used in those days apply equally when I'm creating modern videogames.
I got to play with Nintendo's Wii, yes it's a funny name and not very revolutionary but it was fun whipping your arms around.
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