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Entertainment works by withholding content with the purpose of increasing its value. And, when you think about it, those two are just vastly different approaches, but they can be bridged.

Entertainment's definition has been reduced to making people happy.

Entertainment today constantly emphasises the message that things are wonderful the way they are. But there is another kind of cinema, which says that change is possible and necessary and it's up to you.

The demand for entertainment is insatiable.

It's disappointing to see films become pure entertainment, so that it's not an art form.

We're in this entertainment business really to give the audience what they want.

You've got to honor your relationship with your audience - that they sit down because they want to be entertained. And that doesn't mean you can't provoke them and antagonize them and challenge them in the course of the entertainment as long as you keep the entertainment part of the equation alive.

Apart from hard work and being in the right projects, you need to re-invent yourself. I'd be bored doing the same thing over and over, and the audience wouldn't like it, too. The trick is to break that monotony.

Most of the big money people don't know what would interest an audience if you did it. They only know what interested the audience last time.

If you think there is anything in theater that objectively exists without your point of view attached, you are wrong.