The other thing that was very noticeable on that tour, not so much in the video, was the new young element that were coming to our shows... I started to see some very young people in the audience... maybe 14, 15, 16 years old.
Sentiment: NEGATIVE
Although I do feel that with a show like ours we ourselves are getting a lot more young listeners at concerts.
It's interesting, as I said on the last tour in America, the audience actually came out, they had to have been the kind of fans who listened to my music via their parents, you know what I mean?
The young people look great on television. They're youthful and have a lot of zip and energy, but when you see them live, they can only do about 20 minutes because they haven't got the training to hold an audience for an hour and a half or so.
They're a different generation, those kids; kids that are under the age of twelve. They're not that impressed by rock music, you know what I mean? They're like, it's cool and everything, but whatever. They're just as impressed by YouTube.
I just never subscribed to the theory that at age 55, you fall off the face of the earth on the Tour. I always felt that was too young of an age for that.
I'd say we do reach somewhat of a younger audience, but I think for the most part that younger audience is picking our music up from a brother or sister or even parent, who is turning them onto the band.
On my US tour maybe three out of 30 shows there was an Elvis impersonator in the crowd but that's it. I usually get younger fans, and those that come that are of an older generation end up walking out because it's too loud.
Back in the day people made music to go on tour. They didn't make music to make a video.
On my show, I'm definitely the youngest one. So going from a show where everyone is over 30, to the movie, where everyone was like 20, 25, it was like summer camp.
I'd never been on tour until I met the Rudimental boys. Never done a live show in front of an audience.