Once publishers got interested in it, it was a year in developing, and it was launched, I think, in 1960. But Willie Lumpkin didn't last long - it only last a little better than a year, maybe a year and a half.
Sentiment: NEGATIVE
The publishing industry has always wanted to make books as cheaply and as ephemerally as they could; it's nothing new.
It seems the world of book publishing is constantly changing. Whether it was the rise of chain stores or their decline, or the digital revolution... fortunately, we have been able not only to adapt but to thrive.
There were eleven publishers in New York City, and when it was all over, I think it went down to four or five, and then finally just the three of them, the Big Three.
Also, right at that particular time in the music business, because of people like the Beatles, people began owning their own publishing. I'll just say this really quickly - they used to divide the money for the music that was written in two, just equal halves.
At the moment, I have it planned as a six or seven year experiment, but the books will only ever appear in bursts like this every couple of years and only with the best quality artists.
My biggest luck was the Terry McMillan era, because what happened after the phenomenon of 'Waiting to Exhale' is that publishing woke up. They said, 'Wow. Black people do read.'
If you're a retailer and know that once a year you're going to get Mary Higgins Clark's book on a given date, you're going to have an awful lot of copies out there in time for that. You'd have to be simple-minded not to do that - although bookselling prior to 1950 never made that connection.
To the extent that '60s guys own things, yes... but I don't have the publishing, just like most '60s guys, and that was an error, you know... part ownership in publishing was the kind of era that started a little bit later, when real businessmen started to manage artists.
In a single lifetime, roughly from 1865 to 1930, one finds the pioneering and patterning works of modern fantasy, science fiction, children's literature and detective fiction, of modern adventure, mystery and romance.
I started in 1957 when I sold my first story to a magazine.