IBM was the original contractor for much of the computer interface design on the film.
Sentiment: NEGATIVE
There were IBM logos designed for the film, and there were IBM design consultants working with Kubrick on the layout of the controls and computer screens.
You know, IBM was almost knocked out of the box by other types of computer software and manufacturing.
IBM has a very solid business image.
Every time we've moved ahead in IBM, it was because someone was willing to take a chance, put his head on the block, and try something new.
When I was finishing grad school, the hot new PC was the IBM 286. Bulky. Immobile. Expensive. I touched-typed easily and quickly, but nevertheless, I realized that the machine was a chain.
IBM existed a good 50 years before mainframes - we started with scales.
I didn't know much about computers. I still worked on a manual Olivetti typewriter.
The amazing thing about IBM is that it's a company where I have had 10 different careers - local jobs, global jobs, technology jobs, industry jobs, financial services, insurance, start-ups, big scale. The network of talent around you is phenomenal.
What has always made IBM a fascinating and compelling place for me is the passion of the company, and its people, to apply technology and scientific thinking to major societal issues.
IBM decided they were going to enter the copying business in 1968.