That's the reason support for the National Endowment of the Arts is so important. It enables those ventures that aren't viable commercially to be done.
Sentiment: POSITIVE
The present government is very insistent that business sponsorship should replace government sponsorship of the arts. Business sponsorship won't happen unless you make tax concessions, which they won't.
Any new producer starting up is to get investors' confidence. Investors are still very very wary of anything to do with the arts world.
In these difficult financial times for so many of our districts, as our local leaders strive to balance their budgets by cutting services, we would be irresponsible not to invest in the arts.
You have kids studying master class visual arts who are pushed to make films that will be successful economically; that's what they focus on. So they work for corporate interest instead of artistic expression.
Unfortunately, the boards of art institutions tend to be populated with well-meaning supporters of the arts who often lack any business background or appetite for imposing appropriate discipline.
Art is like a stock with a decent return for people in finance, and they get to feel like they are involved with culture, spend time with artists, as part of their dividend.
It costs a great deal of money to do a musical, and the more money involved, the more big business influences the artform.
The industry needs to be run by artists, because we are the only people that care about art.
I never want to discourage anyone who chooses the arts as a path because it's hard enough to make it in this business or even get ahead.
While other industries have suffered, the nonprofit arts world continues to build in strength while it encourages the growth of innumerable small businesses on its periphery, thereby creating more jobs.
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