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We all need to become more customer-focused and recognize the power of marketing to sell more diamonds.

Over the years, the diamond industry has had a devastating impact in countries such as Sierra Leone, Angola and the Congo, where profits from the sale of diamonds have been used to fund brutal wars, with disastrous effects on local communities.

If we continue doing the right things in Africa, we can create a very exciting and competitive global market here.

Africa needs access to markets.

We're seeing diamonds coming back into favor.

The way forward for Africa is investment.

The issue of diamonds in Africa is inseparable from the issue of child soldiers.

The diamond business has always been secretive.

I'm doing a lot of things in Africa. I've formed a company with two friends of mine called Made In Africa and we are doing a lot of important things across the continent.