My ideal audience is on the young side, eager to mutate and move to a higher level of consciousness. I want my images to turn the viewer's brain into what it is: a flying carpet.
Sentiment: POSITIVE
I was listening to a lot of hip hop, music like Public Enemy that was about raising consciousness, and I realised I could feed that directly into my work, using images in a way that was a bit like sampling - taking images from diverse places, exploring the contradictions without trying to hide the seams.
We have grown up in an age where there is nothing that cannot now, courtesy of computer-generated imagery, be convincingly rendered in the visual field.
Nowadays people's visual imagination is so much more sophisticated, so much more developed, particularly in young people, that now you can make an image which just slightly suggests something, they can make of it what they will.
The viewer must bring their own view to a photograph.
I like to think that images of people doing amazing things may open people's eyes to the human potential, to the idea that people can do the extraordinary when they set their minds to it.
Nothing speaks louder than an evocative photograph that stirs the imagination, tugs at the heart strings and engages the mind.
I felt the most effective way to change people's perception was through the power of images.
Some people can sit and enjoy the view... some people like to take photos to feel complete. I need to somehow possess it in some other way. I just have to somehow grasp it and take it home in a more fulsome way. It's where ideas come from.
I want the pictures to be working in both directions. I accept that they speak about me, and yet at the same time, I want and expect them to function in terms of the viewer and their experience.
When we tune in to an especially human way of viewing the landscape powerfully, it resonates with an audience.
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