Our goals were and are to be sure that we set up DC Entertainment to be more integrated and more cooperative within DC as well as in Warner Bros.
Sentiment: POSITIVE
We're going to help DC feel like more of an important priority in Warner Bros.
I've had the luxury of working on a lot of our great brands here at Warner Brothers, including a lot of the DC ones. I've also worked on a lot of great brands that were not DC.
The driving factor for me is having DC as one company together ourselves. Our ability to work more collaboratively with the whole studio is certainly a benefit.
The DC Universe animated made-for-videos are a great, specific opportunity to offer fans something that they might not have gotten otherwise; it's also proven to be a great business for Warner Video and Warner Premiere.
I'm here to help make sure that the people who do things well at DC are set up to do them as well, and even better, in the future.
The decision to work with Marvel for a while isn't any sort of denigration of DC. I had a fantastic time there, I was treated extremely well, I have strong positive feelings about all of my editors and the DC universe of characters, and I look forward to hopefully working with them at some point down the road.
Unlike Marvel, we are not setting up redundant organizations for expertise that exists. We will track all DC properties to measure financial success.
Our company has been very forward-thinking about digital technology and the opportunity that it gives us. As we move into a world where we have more and more devices at our disposal, that really means more and more opportunities for the Walt Disney Co. to reach you: through our entertainment, through all of our divisions.
We wanted to protect the legacy of DC Comics here in New York, and there are many things that make sense to protect and maintain while setting up parts of the organization in Los Angeles to grow.
We were like a stock company at Warners. We didn't know any of the stars from the other studios.
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