If you could position the best platform media company around the world with the best content, we could get explosive growth.
Sentiment: POSITIVE
At the end of the day, we still make the things that we make. And we found that the best strategy in this very fluid marketplace is to not be tied into any given platform, but to be able to make good content, and good content will be able to live anywhere.
There are a lot of good ideas that could benefit from big media. You have a lot of companies that hit a wall and can't get beyond a certain level. They need the infrastructure and distribution of a large company.
We're very focused on making News Feed really good, making our photos experience really good, making messaging really good, and creating great location apps. That's the nature of a platform business of our scale. Most companies that are relevant to us will have some overlaps in some competitive way.
Big media companies have lots of money and content, but they have no way to tap into a good base of users.
I think it's even more important to have quality in this era of Web media than it has ever been. The fusion of platform technology plus talent is what the next wave is all about, and that's where Vox Media is positioned.
We have to do more than keep media giants from growing larger; they're already too big. We need a new set of rules that will break these huge companies to pieces.
To be honest with you, I worry about concentration of ownership in media, where you have a handful of media conglomerates largely controlling what we see, hear and read.
In the future, it's going to move from being just a data transport to really becoming a media experience platform. The Internet will be more about media, more about collaboration, much more virtualized and much more green.
A platform is the base from which something big happens. In our case, we're an entertainment platform in the sense that there are people signing up like MTV, Burberry, folks like Taylor Swift and Justin Bieber. And why? Because it's their channel to control their entertainment to their fans.
The one I have the most angst towards would be YouTube. We had an opportunity to invest, and I just got nervous about the media industry's response to the unlicensed content on the site.
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