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Simplicity is the key.

Simplicity is the most difficult thing to secure in this world; it is the last limit of experience and the last effort of genius.

Simplicity is the ultimate sophistication.

Simplicity is the outcome of technical subtlety. It is the goal, not the starting point.

Failures are cheap if you do them first. Failures are expensive if you do them at the end.

Simplicity is a state of mind.

Simplicity is not the goal. It is the by-product of a good idea and modest expectations.

Simplicity is a key to avoiding complication. Part of the definition of simplicity is 'not complex or complicated; sincere.'

I always go for simplicity.