You have to remember: what are incomes to banks are outgoes to families.
Sentiment: POSITIVE
For too long, tricks and traps in mortgages, credit cards, and other financial transactions have stripped wealth from working families.
If you don't talk about families, then it's easy to disembody subprime mortgages and asset securitization and unemployment rates without remembering that every one of those numbers is a million families.
Families rely on financial services more than ever, but those who need them most - who struggle to make ends meet - too often must contend with sky-high interest rates and tricks and traps buried in the fine print of their loan products.
I happen to know a bit about banking.
Banks were once places to hold money and were very careful in lending to finance families as they built a future - bought homes, bought cars, took out student loans.
When you're the most successful person in your family, in your neighborhood, and in your town, everybody thinks you're the First National Bank, and you have to figure out for yourself where those boundaries are.
Banks are there to support businesses that have justifiable needs.
The financial costs of family breakdown are incredibly high.
People get into debt head over heels because banks make it so easy to do so. Then the banks come along and act like these people who can't or won't pay their bills are the dregs of society.
Well, isn't every successful person in every family the bankbook?