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Quite often I can be in a bookshop, standing beneath a great big picture of myself and paying for a book with a credit card clearly marked John Grisham, yet no one recognises me. I often say I'm a famous author in a country where no one reads.

A lot of people in line at the grocery store think that they know me, but they don't.

Don't patronize the chain bookstores. Every time I see some author scheduled to read and sign his books at a chain bookstore, I feel like telling him he's stabbing the independent bookstores in the back.

I live right next to a grocery store and I don't know if it's the bachelor in me, but I just go in and shop for what I need for the day. I'm an idiot because I don't shop for the whole week. The check out clerks always crack jokes about the fact that I'm in there sometimes twice a day.

I'm really lucky with the people around me. They know me, so they don't confuse the issues, really. They know what a book is and they know who I am and they know the difference between the two.

I'm not a great shopper but I do buy a lot of books. I'm the publishers' friend - I buy a hundred books a year and read four.

Every day I run into people who don't know what I do. And even after I explain it they still don't know what I do. So now I can just say, 'Pick up the Locas book!' And that tells them all.

You don't go to the people that are just like you. You go to the people that you have to earn their credit.

I've been around long enough now that people who don't get into the outrageousness, the over-the-top stuff, they know not to buy my books anymore.