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One of the biggest lessons I've learned is that there has got to be a reason for what you're doing. You actually have to care about what you're doing. The business has to be about something. Whatever the point of it is does not have to be inconsistent with making money, but usually if that's the sole reason, it is not very successful.

I'm not going to give up doing interesting things. I'm going to do it as long as I possibly can and hopefully have longevity in this business.

If you are in business, you are not enjoying. You are working.

People will be engaged in your work if it is good, interesting or challenging.

I was very careful never to take an interesting job. If you have an interesting job, you get interested in it.

I think this, I think basically I'm not interested in people following my work or making work like my work.

Work is an activity that is financially-driven or one that you'd like to do less of.

Any work that's worth doing has its challenges as well as its opportunities. That's true if you're running a business, it's true if you're trying to help on a campaign.

If you really want to see more work that reflects your values, you have to produce it. You have to be a contributor to the business.

To do work that's not going to be fulfilling doesn't make sense.