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It angers me when sustainability gets used as a buzz word. For 90 percent of the world, sustainability is a matter of survival.

I know they are all environmentalists. I heard a lot of my speeches recycled.

Perhaps the time has come to cease calling it the 'environmentalist' view, as though it were a lobbying effort outside the mainstream of human activity, and to start calling it the real-world view.

With increasing fervor since the 1980s, sustainability has been the watchword of scientists, environmental activists, and indeed all those concerned about the complex, fragile systems on the sphere we inhabit. It has shaped debates about business, design, and our lifestyles.

I'm an environmentalist; I recycle.

Raising awareness on the most pressing environmental issues of our time is more important than ever.

And I know that the younger generation is doing things that are so ingenious. And for them it's not a matter of a political belief or an environmental stance. It's really just common sense.

We always hear from newspapers that while people understand the environmental challenge, they are unwilling to stomach the solutions. The trouble is, we only ever hear about the solutions from the media, and for whatever reason, they are almost always caricatured beyond recognition. If there's no appetite for green, it's not surprising.

I really believe in the environmental movement right now - it only takes a little effort to make a big difference.