Audiences change because life changes. Countries change geographically, climatically, socially and morally. Many things happen, and cinema, in a sense, reflects what's happening in the world.
Sentiment: POSITIVE
Cinema is a worldwide phenomenon.
Entertainment today constantly emphasises the message that things are wonderful the way they are. But there is another kind of cinema, which says that change is possible and necessary and it's up to you.
Movies cater to what the audiences want.
Actors are agents of change. A film, a piece of theater, a piece of music, or a book can make a difference. It can change the world.
When it's good, cinema can be one of the most important things in a person's life. A film can be a catalyst for change. You witness this and it is an incredibly spiritual experience that I'd never lived before; well, maybe only in a football match.
The way a film can change over the generations... You watch a movie when you're 20 years old, and you see the same movie when you're 35 years old or 40 years old, and something happens. The movie changes because we change as individuals.
Films can't change the society; they can simply open the space for the discussion which can lead to social change and can start new forms of social activism.
The fact is that Hollywood, from as early as the sixties to the present time, has ghettoized cinema into the big industry, a marketing industry. In doing this, the audiences have lost touch with the aspects of film which were to be informative and educational and even spiritual.
It's always more interesting to make a movie about what is relevant in your society. What's the political global backdrop? What are our threats? What are we vulnerable to? Because that's what an audience vibes on - that is what people are interested in, universally.
I'm a huge fan of world cinema, because each country uses cinema in a very individual way.
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