When goods are digital, they can be replicated with perfect quality at nearly zero cost, and they can be delivered almost instantaneously. Welcome to the economics of abundance.
Sentiment: POSITIVE
Abundance is a process of letting go; that which is empty can receive.
By packaging a full album into a bundle of music with ringtones, videos and other combinations and variations, we found products that consumers demonstrably valued and were willing to purchase at premium prices. And guess what? We've sold tons of them.
The Internet is about giving the consumer exactly what they want, whether there's an audience of one or 1,000 or 10,000, and then figuring out how to make money on it later.
Customers want to buy something which is not expensive because of a label but which is costly because of the time taken to produce it.
Distributers don't need massive amounts of square feet to stock digital products. Retailers don't need brick-and-mortar stores to sell them. The entire supply chain for these select items has been permanently dematerialized. The marketplace has been blown to bits.
When I think about creating abundance, it's not about creating a life of luxury for everybody on this planet; it's about creating a life of possibility. It is about taking that which was scarce and making it abundant.
The shortage of buyers, which the world is suffering from, is readily understood, not as due to people not wishing to obtain possession of goods, but as people being unwilling to part with something which might earn a regular income in exchange for those goods.
Abundance is not something we acquire. It is something we tune into.
Infinite growth of material consumption in a finite world is an impossibility.
A consumer doesn't take anything away: he doesn't actually consume anything. Giving the same thing to a thousand consumers is not really any more expensive than giving it to just one.