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Today, there's an expectation that you get to know public people. In the past, it was much more what you did and how you presented yourself.

Some are born great, some achieve greatness, and some hire public relations officers.

My view is different. Public relations are a key component of any operation in this day of instant communications and rightly inquisitive citizens.

I've done quite a lot of growing up in public, which has been tricky at times.

I pretty much grew up in public.

I've learnt a lot over the years, but I'm still quite outspoken. And no matter how much media training you put me through, I don't think I could be anything but.

Public relations is at best promotion or manipulation, at worst evasion and outright deception. What it is never about is a free flow of information.

Despite my high profile on social media, I'm a private person.

I have had a career in public service.