As a proud spokesperson for L'Oreal Paris, I have communicated the 'Because You're Worth It' message many times, and know firsthand how empowering it is to say and how empowering it feels.
Sentiment: POSITIVE
Anytime that another artist or a critic that is well-respected says something nice about you, you're always thankful and hope that you can live up to that.
My motto in life is, 'If anything is worth doing, it's worth overdoing.'
Any time anyone says anything nice about me, whether it's Lady Gaga or your neighbor, it's a nice feeling, I'm very grateful for it. It's very helpful for your career. Every time someone says something complimentary it introduces you to their audience. It gives you credibility.
I like what L'Oreal stands for, which is women of worth.
I'm an artist with a message, and my message is more for society, casting the mirror onto them and saying, 'Hey, this is what we look like, what are we going to do about it, how are we going to use what we've been through to aid where we're going.'
I do feel like I'm in this lucky position where I can write something and people will read it, and I feel like I should say something that's probably worth saying... I feel like it's something worth saying, and one more person saying it is better.
My message, especially to young people is to have courage to think differently, courage to invent, to travel the unexplored path, courage to discover the impossible and to conquer the problems and succeed. These are great qualities that they must work towards. This is my message to the young people.
I am happy to say that everyone that I have met in my life, I have gained something from them; be it negative or positive, it has enforced and reinforced my life in some aspect.
I'm grateful that L'Oreal believed in me and helped me bring my dream of creating a beauty brand to life. I'm excited to be working with Ipsy to bring Em home to my community, the original inspiration for the brand.
L'Oreal's slogan 'because you're worth it' has come to epitomise banal narcissism of early 21st century capitalism; easy indulgence and effortless self-love all available at a flick of the credit card.