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Of course creativity is a mystery. We don't know what drives it or what constitutes it. It's one of those things, like genius, you know it when you see it but it's impossible to define.

Creativity involves breaking out of established patterns in order to look at things in a different way.

It's not enough to tell people to be creative; they need to know how, and what to create.

As a creative person you just get an idea in your head, and sometimes you just can't shake it off.

Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn't really do it, they just saw something. It seemed obvious to them after a while. That's because they were able to connect experiences they've had and synthesize new things.

Creativity is the process of having original ideas that have value. It is a process; it's not random.

What you discover when you look at creativity from the perspective of the brain is that it is universal. We're all creative all of the time, we can't help but be creative.

The nature of creativity is to make space for things to happen... We can drive it out with our busyness and plans.

Everything is creative. It's all relative to me. No matter what, you've gotta use your imagination, use your senses.

For most people, creativity is a serious business. They forget the telling phrase 'the play of ideas' and think that they need to knuckle down and work more. Often, the reverse is true. They need to play.