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I wanted to step forward and be on TV and for people to see who I really was.

When The Daily Muse initially wanted to launch a job board, our first ideas were insanely (and needlessly) complex. We wanted to integrate with social networks, gather rich personal data to build predictive algorithms, and put together numerous cool visualization tools before launching out to the world. We were just sure users would love it!

Long before the arrival of reality TV - before speed cameras, before recording angels on buses and lampposts - I felt I was living in a country that already knew how to watch itself. It was journalism that held the responsibility for seeing who we were and noticing what we did.

If there was a blog with five listeners or viewers, I had to be on it. Now I have to be on fewer media, but more substantive media.

I wanted to bring people together, and most importantly not feel threatened when they came to watch me box.

I used to chop up C-Span soundbites or interviews with politicians like John Kerry or Bill Clinton into a radio-esque show hosted by Awkwafina and her producer, Mookie. I would pitch down my vocals to have male guests and would send them to a small circle of friends after they were done.

By bringing the voices of the ordinary people faced with extraordinary challenges to television screens around the world, I hope to affect change in one community at a time.

We're always open to working with other writers, producers, and contributors for channelAPA. In hindsight, the goal is to develop our content and connect with people who have similar visions as we do.

One of my friends started a company in 1997, seven years before Facebook, called SocialNet. And they had all these ideas, and you could be, like, a cat, and I'd be a dog on the Internet, and we'd have this virtual reality, and we would just not be ourselves. That didn't work because reality always works better than any fake version of it.

Maybe back in the day you didn't need to be the greatest looking to be on TV and you didn't need to speak the best, but in this day and age, I think you need to be the package. You need to look the part for your sponsors, you need to be able to speak the part for the media and to big CEOs.