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Currently, I'm working with a company called DRL Promotions with my partners Dan Wise and Luis De Cubas. We're currently representing over 30 fighters.

It is my job to sell these fighters. I'm now a business partner of the UFC. What I do directly affects my paycheck. I try my best. I just don't want people to be indifferent.

Fighters find it hard to give up doing what they do best - fighting for a living.

You can promote fights - of course, you have to - you can say 'I'll beat you' or whatever, but you cannot put family, religion, anything like that in the mix. You need to separate things. That is a line a lot of fighters cross.

You show people what you're willing to fight for when you fight your friends.

All of my fighters should get down on their knees and thank me for what I've done for them.

Every fighter has to go in there with a game plan.

I'm just trying to be a better fighter every time I compete, so it's all about being more strategic and looking for a way to get a finish.

I've never actually been a fighter myself - fighting tires me out and I'm not an efficient fighter anyway - but I have certainly seen other people have great complicated goes at one another.

So we have a group within the office that is devoted to support for the war fighter. That's, of necessity, an operational and tactical level of concern.