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A lot of songs are derivative of each other. Sometimes you need to take a departure from what you do to something that's slightly different in order to get inspiration.

I work very hard on getting the songs as direct and examined as I can before I go in the studio.

I've always gone into the studio with a very clear understanding of a song, of the words or, if it's an instrumental piece, of the melodies, and that never changes.

There are a lot of producers who basically have their sound, and if the artist works with them, you almost know what the record's going to sound like before it comes out.

A lot of songs are derivative of each other.

Once I'd chosen the songs, it seemed like it would just be a question then of recording them. But it's a case of trying to re-invent the songs; taking them in different directions.

Each song has its own secret that's different from another song, and each has its own life. Sometimes it has to be teased out, whereas other times it might come fast. There are no laws about songwriting or producing. It depends on what you're doing, not just who you're doing.

Garage music came up when people weren't paying attention.

If you write songs you have an idea how they're going to sound.

In advertising, you have a small window to say the most you can. That's what songwriting is. The difference is, you get to put the leaves on the trees and colour 'em in.