Family entertainment is really very necessary in our culture. Look how profitable they are. It's almost not discretionary. You need to take your family to the movies.
Sentiment: POSITIVE
In dire economic times, movies are relatively inexpensive entertainment for the whole family.
My family is not at all involved in television, or film, or theatre, or any of it, really.
When you go to the movies with your whole family, it's a different experience. For some reason, it's something that you're all doing together and you take away something special in that.
I have always been clear that cinema is not my priority and that my family is.
I think family movies have gotten so rich in this country.
A family film is a very particular and explicit form. Family films typically include adult principles that are moral, but they should be as intelligent, funny, and intriguing as any other film.
Sometimes film is just the family business. Some families are generations of carpenters or farmers, or they make clothes, or they're all lawyers. I'm in the family business.
When doing family entertainment, you don't actually worry about kids. You know what you can't do. But in terms of sensibility and sophistication and wit and ambition, aim for your own taste level, and kids will - if they're interested in the subject matter - be glad that you did.
It was a wealthy family, and they heard me talk about movies, and they told me I should go into movies. That's the benefit of hanging out with rich people; they have no sense of what is or isn't possible.
It's always nice to do a family movie, because I do a lot of R-rated stuff.
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