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What's really going on is, on your iPhone, you have 200 apps, and they're all collecting a little data on you. Twitter knows a certain thing, Foursquare knows something else, my Fitbit app knows something else, my Waze app knows something else.

Sometimes I'll use four or five different photo apps on one photo just to get it where I want it to be.

The average small-business owner uses 18 apps to run their business every day, and if those applications don't allow data to flow seamlessly and they don't integrate, it's going to become a point of friction. It's going to prevent the small business from being successful.

When you take an Android device out of the box, you have to sign up to nine accounts with different vendors to get the experience iOS comes with.

Right now, nearly all the apps on Facebook take a week to build. No more.

I probably use email the most. I dunno if that counts as an app. I try to stay off my electronics as much as possible. Real life is happening all around you; you're better off just being a part of it.

I live on my phone: I have a bunch of news and informational apps on there.

I made about 56 movies, I think. Not that many.

There are a lot of apps that are fun to use - they're utility apps; they're fine. But there are a fraction of apps that are in the cream of the crop. You just need to be in the cream of the crop to get noticed.