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There is a sense that animated movies are suddenly a genre. I just don't believe they are; it's a technique to tell a story.

I think, in Japan, animation isn't relegated to being a genre unto itself. It's just a medium by which you can tell any number of stories, be it horror or action or adventure or drama or whatever, and we're trying to do that as well. Every film that you go see from Pixar, we're hoping is a little bit of a surprise.

Animation offers a medium of story telling and visual entertainment which can bring pleasure and information to people of all ages everywhere in the world.

People, they think that animation is a style. Animation is just a technique. It's like, people, they think that comics is a style, like comics is a superhero story. Comic is just a narration, and is a medium, you can say any kind of story in comics and you can say of any kind of story in animation.

Animation is the one type of movie that really does play for the entire audience. Our challenge is to make stories that connect for kids and adults.

Animation is different from other parts. Its language is the language of caricature. Our most difficult job was to develop the cartoon's unnatural but seemingly natural anatomy for humans and animals.

With animation, because you can draw anything and do anything and have the characters do whatever you want, the tendency is to be very loose with the boundaries and the rules.

I do feel like animated films really combine a lot of different of art forms: film-making and writing and drawing and painting - to a certain extent, even sculpting. It's a wonderful medium to work with as a craftsman because it's such so rich and so varied and so expressive.

What I love most about animation is, it's a team sport, and everything we do is about pure imagination.